Program

FEBRUARY 26, 2014
9:00 - 9:10 Event Introduction by Ulambadrakh.M Executive Director, Mongolian Broadcasting Union 
9:10-9:20 Welcome Address by Piper Anne Wind Campbell, USA Ambassador to Mongolia 
9:20:-9:40 "Broadcasting Reform-Development of Mongolia" by Jadambaa.Ts Chairman, Information Technology, Post and Telecommunications Authority 
9:40-10:00 "Broadcasting Regulation" by Balgansuren.B Chairman, Communications Regulatory Commission of Mongolia
10:00-10:30 "M&E Industry in Asia Pacific: Building Success in Digital Era" by Peter Markey Managing Partner, "Ernst & Young Mongolia Audit" LLC
10:30-10:40 Studio Presentation by Hyeonza Hong Senior Vice President of Sales, Asia ITV
10:40-11:10 "Current Overview of Mongolian Television Industry" by Khishigsuren Yadamsuren Research Director, “Maxima Consulting” LLC
11:10-11:20 "Legal regulation of Intellectual Property Rights" by Delgertsoo.D Head of the Enforcement Division, Intellectual Property Office Mongolia
11:20-11:30 Studio Presentation by Natalia Kachlavova Programming Sales Manager, TV Licensing "Disney"
11:30-11:40 Coffee Break 
11:40-11:50 Studio Presentation by Dai Huang Executive Director, International Distribution (China), Sony Pictures Television 
11:50-12:30 "Asian Television Programming Trends" Discussion
Moderator: Sonia Fleck President, "Bomanbridge"
Panelists:Hyeonza Hong Senior Vice President of Sales, Asia ITV;
Saskia van Lier  Format & Licensing manager, Endemol Asia;
Yan He Regional Sales Director, Red Arrow;
Gyeong Min Moon Director of Distribution, Bomanbridge
12:30-12:40 Studio Presentation by Karen Yeung Vice President, IMG
12:40-12:50 "IPTV and Televisions Current Collaboration and Further Orientation" by Bars.G Head of Content Management, Unitel Group
12:50-13:00 "Hollywood movie supply in Mongolian Market" by Jargalan.B Sales and Regional Manager, Bloomsbury Media Company
13:00-14:00 Networking Lunch with Screening /Sponsored by Bloomsbury Media Company/
14:00-14:20 "Television Industry Technologies" by David Cao The Vice President, Benchmark Broadcast Systems
14:20-14:30 Studio Presentation by Saskia van Lier Format & Licensing manager, Endemol Asia 
14:30-15:20 "Intellectual Property Right vs Piracy: Mongolia and International" Discussion
Moderator: Lkhagva.E Executive Producer of News, “Mongol TV” LLC & Michel Rodrigue CEO & Partner,     The Format People
Panelists: Jadambaa.Ts Chairman, Information Technology, Post, Telecommunications Agency; 
Balgansuren.B Chairman, Communications Regulatory Commission; 
Delgertsoo.D Head of the Enforcement Division, Intellectual Property Office Mongolia;
Bold.G Chief Deputy Director, Unitel Group; 
Mendbayar.N Executive Director, "Edutainment TV"
Michael Aldrich Partner of Hogen Lovells;
Ben Moyle Director, Channel 1
15:20-15:30 Studio Presentation by Bei Bei Fan/ "Warner Bros"
15:30-16:00 Production Case Study: "Unuu Ugluu" by Pia Marquard Consultant, The Format People
16:00-16:10 Studio Presentation by Yan He Regional Sales Director, Red Arrow
16:10-16:20 Coffee Break with Screening
16:20-16:30 Studio Presentation by Sonia Fleck President, Bomanbridge
16:30-16:50 "IPR Protection" by Michael D. Richmond, PH.D.,
Senior Commercial Specialist at the U.S. Embassy in Ulaanbaatar & Tuvshinzaya.G
Executive Director of the American Chamber of Commerce in Mongolia
16:50-17:50 "Mongolian TV Industry Challenges & Opportunities" Discussion
Moderator: Burenbaatar.A Director of Strategy & Planning Department, “Mongol TV” LLC
Panelists: Jadambaa.Ts Chairman, Information Technology, Post, Telecommunications Agency;  
Balgansuren.B Chairman, Communications Regulatory Commission;
Khishigsuren.Ya Research Director, “Maxima Consulting” LLC;
Ulambadrakh.M Executive Director, Mongolian Broadcasting Union;
Bold.G Chief Deputy Director, Unitel Group;
Naranbaatar.M Chief Executive, Mongolian National Broadcasting
17:50-18:00 Closing Remark by Ulambadrakh.M Executive Director, Mongolian Broadcasting Union 
19:00 - 22:00 Networking Dinner at Azzurro Restaurant /Invitation only/
February 27, 2014
9:00 - 14:00 Screenings & One on One meetings with Studio Representatives